At ThirdLove, we understand that boobs often have a mind of their own, that they do not share our every goal or desire. So naturally, disagreements arise and wrestling matches ensue. ThirdLove bras put you firmly in control and allow you to set the mood without ever sacrificing comfort or beauty. So remember who’s boss and give them the ThirdLove they so desperately need.

Get Hooked on a Feeling.

ThirdLove

Logo Redesign

ThirdLove is beginning to open brick and mortar stores. To celebrate our presence in the neighborhood, our logo has been redesigned to remind women that when it comes to comfortable and beautiful bras, there’s no love like ThirdLove.

Size Matters

Bra size does matter, but only for your own comfort. Eighty percent of women wear the wrong size. And if your bra doesn’t fit well, it won’t be comfortable and it won’t do the job right. ThirdLove creates pop-up bra-sizing booths, so you can learn your true bra size. Find the right fit with ThirdLove.

Bra Vending Machine

Bras don’t seem to present any issues until we have already left the house and are on the go. Now that you know your size, ThirdLove will place vending machines in busy places like airports and clubs. When things get bumpy or underwires go haywire, change into a ThirdLove bra and experience some peace of mind and body.

Art with Heart

After you switch to ThirdLove bras, don’t let your old ones go to waste. Pull out the hot glue gun and up-cycle one or two into a piece of art. ThirdLove will display the best of these artistic transformations in their storefronts and offer half off on a new bra for each creation you bring in.

Special Occasion Bras

Women are of course the inspiration for our bras. But in an ideal world, we could offer you a bra for every occasion and we’re not talking about Valentine’s day. So, we’re designing bras for the moments you need something more than just lace. Bras for your every need. Like when you can’t budget in a ten dollar snack at the movie theatre and need to bring your own. Or, when a flask feels too difficult to carry around … we’ve got you covered. ThirdLove will put a limited series of special occasion bras up for auction and donate all proceeds to breast cancer research.

Boob Mood Comedy Show

Boobs don’t have to be taken so seriously. They’re just boobs. ThirdLove will sponsor our best female comedians as they explore the concept of Boob Moods. Get comfortable and come have a laugh at the the expense of all things boobs.

#boobmood

#hookedonafeeling

#boobmood #hookedonafeeling

Social

ThirdLove expresses the boob moods that inspire us on Instagram in the form of eye-catching visual metaphors. Be sure to share with us when a particular boob mood hits you hard or when you get hooked on a feeling.

CW: Claire Krantz

AD: Annie Blasberg