Chewy
That’s True Love
At this time, it’s unclear if mankind deserves dogs. Probably not. Nevertheless, their love for us is wholehearted and unconditional. That’s why we excuse their unintentional blunders and compare them unfavorably to our friends and family. Chewy is for true dog lovers, for those grateful to pass through life with a furry friend or two at their side. Chewy is for true love.
Normalize This
To demonstrate the meaning of true love, Chewy will post a series of tweets highlighting the less-than-savory behaviors our dogs have actually engaged in. True love means protecting the reputations of those we hold most dear. Chewy will also encourage followers to share what they themselves have normalized on their pets’ behalf.
The Stuff of Love
Poetry is the stuff of true love. Or so they say. Regardless, in this Instagram contest, participants will be asked to write a limerick inspired by their dog. Chewy will choose the top 3 poems and each winner will receive a custom dog house designed by La Petite Maison.
For Those in the Know
Those who truly love dogs know and value the personality of their best friends. Chewy has put together gift boxes based on the dog personalities we treasure. So when the tyrant demands something or the duchess needs something, look to Chewy for the answer.
Best in Booth
Chewy will offer true dog lovers the opportunity to capture their best friend(s) in specially designed photobooths where their personalities can shine through. Chewy will collaborate with photographer Lynn Terry, author of the book “Tails from the Booth”, to bring this activation to life. A limited number of tickets will be sold on Chewy so that true dog lovers can have a set of photographs to cherish forever.
The Dog Behind The Person
Behind every great person, there is a greater dog. To show appreciation for these furry friends, Chewy is taking to instagram to highlight the amazing companions behind some of our favorite leaders, artists, and celebrities.
